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What is Seo and How it's Works.?


WHAT IS SEO?

what is seo

SEO is an acronym for Search engine optimization. It is a process to rank a website or a web page on search engine result pages (SERPs) for some specific keywords by incorporating search engine friendly elements into a website.


Seo is an art as it a science but at its core, it is the discipline of making it User-friendly, content orientated and easily understandable by search engines throughout.

Seo is the free, unpaid or natural method to rank your website in search engines.


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There is two Type of SEO which is followed:





  • White hat Seo - It refers to any technique which is done to rank your website higher on Search engine by following its guidelines and will take care of human visitors.







  • Black hat Seo - It refers to usage of aggressive SEO technique, tactics or methods which focus only on search engine not on the human audience and generally not followed any search engine guidelines.  

  • You need to be regular in your SEO activities to get higher ranking in search engines. These are three points which you should always focus on

    • Write useful and informative content which is easy to  understand by your visitors by including keywords or phrases used by people who searches for your product or services.
    • Make your content shareable.
    • keep posting !

    How Search Engine Works?


    How search engine works

    First what search engine does is crawling and then it indexes the web page which it crawled into its database to show relevant search result related to the user query.

    Now the question arises what is crawling, Search engine bots or Google bots in case of Google move all over the internet to find new pages and if they find web pages useful for the user then they (Bots) indexed it in into its database to show best results possible to its user. This whole process is called Crawling and indexing.

    If your sites do not match search engine guideline it may be possible that they penalize your website.

    The crawling Process begins with the list of web addresses from past crawls and sitemap provided by website owners.

     The software pays more attention to new sites, updated sites, and dead links. So, it's recommended to update your website at regular intervals to invite crawlers on your web page. It is Good for Seo to always represent fresh content to your visitors.

    Summary:

    Seo stands for search engine optimization which refers to any practice which done to rank one's website higher in SERPs.

    There is two type of SEO :

    White hat SEO 
    Blackhat SEO 

    -The search engine crawls and index web pages to store it in its database over 2 million of web pages are stored in Google database. Seo is unpaid, Natural or Organic results.


    ALSO, CHECK THIS OUT:-

    WHAT IS SEO in HINDI / SEO KYA HAI?



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